Bus advertising is recognized as one of the most effective forms of outdoor advertising. Used by both local and national advertisers, bus advertising can be tailored to fit almost any budget. Out-of-home advertising, like bus signs, takes your message to your audience. It's the medium that reaches active consumers where they are more available to take notice. Out-of-home advertising is the most cost-effective advertising available, with the lowest cost per thousand impressions (CPM) of all commercial media. That means it costs less to reach 1,000 people than with any other form of advertising.
The transit system plans their routes to go where the people are within heavily populated areas. Exterior signs expose every demographic group, all day, every day. Bus ads stimulate immediate recognition of WHO you are, WHAT you have to offer and WHERE to find you...All over town! They make you appear as the predominant source over your competition and build exceptional recall when people need your products and services.